CLIENT
Healthline
YEAR
2016
ROLE
UX / UI Designer
SUMMARY
Making Healthline more memorable and 70% more profitable
Almost all of Healthline's 70M+ monthly visitors didn't recognize it as the site they visited for comprehensive and expert health information - let alone recommend it to others. It was clear Healthline needed to disrupt itself to increase it's NPS score and continue to grow.
After identifying Healthline's most valuable consumer and their core behavior, we had to translate their motivations into an emotional connection that made them stay longer, return more often, and recommend Healthline as a service. The following samples demonstrate the page layouts, article templates, and style guide (excerpt) made as part of the DONECOMPANY team which increased Healthline’s net promoter score by 181%, ad revenue by 70% and sharing by 220%.
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