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AGENCY
Hugo & Marie
YEAR
2022
ROLE
Interface / Motion Designer
SUMMARY
Redesigning an immersive e-commerce flagship for Libertine
Libertine was founded in 2001 by Johnson Hartig and Cindy Greene. The Los Angeles-based designer draws inspiration from everything from art to science, resulting in an eclectic collection that ranges from dark and gothic to bright and kitschy.
We partnered closely with creative director Johnson Hartig to redesign Libertine’s e-commerce flagship as an immersive, one-of-a-kind digital home for the brand. Balancing our understanding of best practices with design experimentation and play, the site mirrors Johnson’s unique approach to design, embracing careful study of fashion history, tailoring, and materials only to rebel against the rules.
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